Welcome to my personal blog, sarabarker.com! I’m Sara Barker, a seasoned professional in content creation, visual identity, and storytelling with a deep-rooted passion for food, wine, and words. I’m often called “The Menu Doctor” for my unique ability to craft, refresh, or rejuvenate menus for a wide variety of restaurant concepts, ranging from fast-casual to fine dining.
With nearly 20 years of experience in the hospitality industry, I’ve collaborated with numerous businesses to help them tell their brand stories effectively. From brand discovery and identity development to strategic communications and content creation, I bring a wealth of knowledge and expertise to every project I undertake.
Throughout my career, I have had the privilege of working with industry leaders such as Urban Plates, Stonefire Grill, and Real Mex Restaurants, where I led brand strategy, content creation, and communications consulting. I’m a creator, collaborator, and connoisseur, driven by the desire to help my clients reach their full potential through authentic and engaging storytelling.
This blog is where I share my thoughts, insights, and experiences related to the world of hospitality, brand development, and beyond. My goal is to create a space for like-minded professionals and enthusiasts to explore the nuances of effective communication and the power of visual storytelling.
Feel free to explore and connect—I’d love to hear your thoughts!